Karlyn Morissette

I had a conversation with one of my bosses this morning and she was explaining to me how she has to make a business case for email to her boss in regards to getting it into next year’s budget.  We had just run a series of emails through a provider and our conversation got me [...]

Like most people, I don’t write a lot of letters.  Hell, I barely send out birthday cards.  If I want to communicate with someone, I’ll send them an email or call them on my cell phone.
Except for my friend Aaron.  For reasons I’m not remotely going to go into here, Aaron is in jail and [...]

When I went to South By Southwest in 2006, it blew my mind.  It completely changed the way I thought about my job and left me anxious to get home so that I could apply all the ideas I had come up with while I was in Austin.  
I have not had that same experience [...]

Check out Rice University’s great examples of e-solicitations: 
http://giving.rice.edu/giving/SummerSammy01.asp
http://www.giving.rice.edu/giving/Thanksgiving.asp

It’s no secret that I’m a Barack Obama fan. But I have to say, even before I pledged my vote to the man, I was always a fan of his e-mail marketing strategy. To me, the timeliness is most effective. There are many times when I’ll get a news update [...]