Karlyn Morissette

At my last job, I had a collection of Freddy Krueger toys in my office. I had everything from the original 80s freddy glove to the bobble-heads to the rare limited edition statue to the motion activated one that said “Welcome to my nightmare” anytime someone came in my office. I just did [...]

I had a great phone call with Nick from Campbell University today. What originally started out as a reference check for an email provider that he uses (and that I’m thinking about going with) turned into an hour long chat about the struggles of being the resident interactive marketing person in admissions. One [...]

Yet another website has launched that are going to push colleges off the authenticity cliff: www.bystudents.com
They also have a Facebook group up at http://www.facebook.com/group.php?gid=9551069964
I got all this info from the eMarketingCollege mailing list, which you should be on if you aren’t already: http://groups.yahoo.com/group/emarketingcollege/

This is a very interesting article from Time magazine: http://www.time.com/time/specials/2007/article/0,28804,1720049_1720050_1722070,00.html
Thursday, Mar. 13, 2008Synthetic AuthenticityBy John Cloud
Not long ago I found myself in a Hermitage, Tenn., supermarket studying a bottle of something called All-Purpose Bourbon-Chicken Grill-n-Dip. At the bottom of the label were the words AUTHENTIC FOOD COURT FLAVOR.
It seemed like a joke at first. A sauce [...]

Admittedly, I rail on a lot of things in this blog. Sometimes it’s easier to identify the things that colleges SHOULDN’T be doing rather than the things they should. So when I was working out last night, I asked myself “Karlyn, what IS the next thing colleges should be paying attention to? [...]