Karlyn Morissette

Apologies for the prolonged absence. Work and life sometimes get in the way of blogging
I actually have a number of blogs in the works right now, but Andrew left a comment on the last one I posted that I disagree so strongly with that I decided to dedicate a new blog to [...]

I saw an interesting piece in the Journal of the DMA Nonprofit Federation today: A Donor Isn’t Really a Donor Until They Give You a Second Gift! As the title implies, the piece discusses the critical time period after a donor gives their first gift to an organization since only 30 percent of them [...]

This post has nothing to do with higher education specifically, but its a perfect example of an idea that has been discussed on a lot of the blogs lately: paying attention to what your users on saying to you and about you online.
I’m a big talk radio person and, because I’m a staunch liberal, my [...]

Usually, I try to blog every (work) day. But not this week. In “celebration” of my decent into old age on Saturday (ok, ok….I’m only turning 27…but still! 30 is right around the corner!), I’ve booked myself a luxurious spa retreat at a world-renowned resort that happens to be 30 minutes away [...]

This is the second in a series of posts on creating an 
effective email marketing plan for your admissions office. 
If you missed the first, read it here.
In my last post in this series, I offered some guiding principals for setting up an admissions email marketing program. From here on out, I’m going to get [...]