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Karlyn Morissette

marketing strategist, higher ed web geek, speaker, consultant, MBA, ferret lover

Entries for April, 2008

The basics aren’t sexy but that doesn’t mean you can skip them!

A friend of mine recently pointed to me to the website of a school who shall remain nameless. Their bloggers are front and center on the school’s homepage. If I click over to the “future students” link, there they are again, alongside the school’s link to their YouTube account and the area to [...]

Problem-Solving Flowchart

yeah, it’s definitely a friday
see more funny graphs

Building an admissions email marketing plan: Part 1 - The Five Commandments

This is the first in a series of posts on creating an effective email marketing plan for your admissions office. 
The news of emails death has been greatly exaggerated: Technology pundits have been proclaiming the death of email as a tool to reach your teenage audience for well over a year at this point. I maintain [...]

The right medium for your message/audience

Yes, this was an actual conversation.
Mediums have specific audiences and uses, or goals that can be accomplished. Since the Wired Wealthy report last week, I’ve been thinking a lot about the different types of users we have on our websites and how we can best meet each of their needs. There are any [...]

Radiohead hosts contest for fans to create their own remix

Just got home and saw this on my homepage: 

You can buy the different tracks on iTunes and then upload your remix to www.radioheadremix.com.  You can also go there to listen to other remixes that have been created and vote on the one you like best.  For the people that have created remixes, you can create [...]

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