Karlyn Morissette

I believe that the key to success in any marketing campaign is integration of your look, feel and message across mediums, which constantly reinforces what you want your audience to get out of it. For example, a lot of people ask what day and time is best to send out email. It’s the [...]

I swear this is not me sucking up! It’s just so nice to work for someone that “gets it” and is appreciative of my efforts. Having seen the other side, I can say without a doubt that the grass is greener on this one.
(Maybe sometime I’ll write about human resource theory….but the [...]

Just finished writing up my presentation description for the Stamats Conference. I don’t mind saying that I had a really hard time wrapping my head around this one - not that I feel uncomfortable discussing technology implementation or tracking for ROI. Rather, I think that fitting it all in one presentation and giving [...]

***This has nothing to do with higher ed….I just thought it was cool***
So I am moving. For the record, I HATE moving but I live an hour away from where I work and the commute is killing me so I finally broke down and did it. So today, I go online to set [...]

Yesterday I was asked to speak at the Stamats Integrated Marketing Conference: Technology, Collaboration, Results on how to implement interactive technologies and constantly track/monitor them to determine ROI. I’m really excited about this for a few reasons - I was asked to speak last year and unfortunately had to pull out when I left [...]