Karlyn Morissette

A few months ago, I had to take a Peoplemap workshop. I was skeptical at first, but it was really one of the most beneficial things I’ve done because it completely explains everything. According to Peoplemap, there are four personality types: Leader, Task, People and Free Spirit.
-Leaders are, well, leaders. [...]

Yesterday I was invited to speak at the American Marketing Association’s Symposium for the Marketing of Higher Education. I’m psyched! This is one conference I’ve always been interested in but there was always something that kept me from attending it.
I’ll be speaking on the subject of building an integrated email program from [...]

So throughout the 2008 election cycle, I’ve been raving about how great Obama’s emails are and how we can steal concepts from them and apply them to our own email marketing campaigns. To show I’m not all talk, here is an example that I just did today.
Obama sends out emails all the time with [...]

There is not a single web person out there who hasn’t had to deal with the harsh reality of people not seeing the power or value of the web. Whether they be upper administration or colleagues on your level, there will always be those who don’t understand why the web should get any of [...]