Karlyn Morissette

So my blog got a fair amount of attention last week because I blogged An Event Apart and then Zeldman linked it on his website, which brought a lot of visitors I wouldn’t normally have.  And the analytics were fascinating.  But they were also sad for me because they ended up confirming what I’ve thought [...]

I just got a call from a young woman at a small university in South Dakota that is thinking about going with FireEngineRed (FER), a higher education email service provider that I have used for years and love. She had just started out the process and was given my name because I recently [...]

Overall, it was a great event. I’m always skeptical about new conferences because I’ve been to so many of them in the past that have just been a waste of time and money, but this one wasn’t either. It’s worth the price and then some. All of the speakers were excellent and [...]

We have tools of participation - we can control what happens on the screen
Scale of data - our access to data has skyrocketed.
In the coming years, we’re going to have to help people interact with all the data available to them.
There is a line between presenting information and decorating.
Take abstract data and make it meaningful, [...]

All experience is not equal - the stuff at the start and at the end is the most important. If you have a limited budget, focus really hard on the beginning and the end.
Maslow for the web:
1st level) Functional (useful)2nd level) Reliable3rd level) Usable4th level) Convenient5th level) Pleasurable6th level) Meaningful
Elements of experience

anticipation
duration
intensity
sensation
differentiation
significance

First Impressions Count

Hotels [...]