Pop Quiz: What went wrong with this An Event Apart email?
So why did mailscanner tag it? How could it have been avoided? Leave your answer in the comments!
Entries for July, 2008
Marketing is marketing is marketing is marketing
Higher ed likes to split things into neat little groups. These people over here do admissions. The ones over there deal with alumni. That third group way over in the corner deal with current students. Oftentimes its portrayed like there’s no overlap. But really, for any of these groups the same base marketing principles apply.
You [...]
6 Months
So today is the official 6 month anniversary of when I started this blog. I’m going to follow Kyle’s lead and do a bit of reflection. Unlike Kyle, this was not my first foray into professional blogging. Some of you know I ran a blog called Interactive Recruiting for a while. The content was pretty [...]
The news of email’s death is greatly exaggerated.
I said this week that people who proclaim the death of something oftentimes have no clue what they’re talking about and should be ignored on principle. There were a bunch of twits yesterday on this subject and I also found out a panel idea was submitted to SXSW on it too. A great debate is [...]
Start with your goals. Then decide your medium.
You have to be impressed with this: I’m was a pig roast on Saturday, which means I’ve had one or two (or six) beers/fruity girly drinks/whatever by the time I got back to my friend’s house and log onto twitter to see this post by Christopher Schmitt.
And, even being as inebriated as I was, I [...]
