Live Blogging: CASE Summer Institute session on Integrating Solicitation
Dartmouth is hosting the CASE Summer Institute on Educational Fundraising, so I had the opportunity to go to an elective session on Integrated Solicitation. Here are my notes.
Quote by speaker: “this is not integrated marketing…this is integrating our solicitation approaches” (this statement scares me - are we not doing marketing with our solicitations?)
Integrated Marketing
a combination [...]





