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Karlyn Morissette

marketing strategist, higher ed web geek, speaker, consultant, MBA, ferret lover

Entries for July, 2008

Live Blogging: CASE Summer Institute session on Integrating Solicitation

Dartmouth is hosting the CASE Summer Institute on Educational Fundraising, so I had the opportunity to go to an elective session on Integrated Solicitation.  Here are my notes.
Quote by speaker: “this is not integrated marketing…this is integrating our solicitation approaches” (this statement scares me - are we not doing marketing with our solicitations?)
Integrated Marketing

a combination [...]

Change happens in the room

I got into a pretty heated debate this week with Drew and Kyle.  They contend that, in order to improve efficiency, its better not to attend meetings unless absolutely necessary.  They say there are too many unnecessary meetings and that no one listens to them anyway so they are just going to cut them out altogether. [...]

Managing expectations through authentic marketing

I’m a very big book person.  I read a lot and spend a ridiculous amount of money on new books even though I live about 30 seconds away from a library (I’m the type of person that likes to make notes and highlights as I go…libraries tend to frown on that).  The closest large bookstore [...]

Kyle James admits I’m always right

Kyle James, the .eduguru, has admitted that I’m always right.  I think this is an occasion worth remembering

Twitter: The next Second Life Syndrome?

Yesterday I started pondering my use of Twitter.  Of course, I use it to promote my blogs, but its more than that.  It’s almost a way to break up my day.  I’m the type of person that needs to skip around from project to project and in between, I check twitter to see what everyone [...]

  • Recommended Reads

    • Groundswell
    • Neuromarketing
    • How To Become a Marketing Superstar
    • Flow: The Psychology of Optimal Experience