Karlyn Morissette

I woke up this morning to an email that said the two-person department made up of my boss and I were the easiest to work with at Dartmouth.  What a great compliment!  It’s not because we automatically say yes to everything or allow ourselves to be walked on.  Rather I think it’s because we listen [...]

Yesterday was a beautiful day and I didn’t really have a lot going on in the office (plus my boss had been bugging me to do a campus tour) so I got my butt down to campus and played prospective student at Dartmouth for a day.  
The first stop was an info session in the [...]

Everyone complains about the slowness of higher education and one of the most common excuses I hear is that people don’t feel empowered to make decisions and take actions.
Let me ask you this: Has anyone specifically told you that you CAN’T make decisions and that you CAN’T take action?  If they have, I would consider [...]

If you are using Google Analytics on your website, it’s also helpful to instrument outside links with campaign URLs to better track referrals and purchases.  We use these campaign URLs on all of our email campaigns as a secondary form of tracking since they allow us to know which customers made gifts after clicking on [...]

The Chronicle of Philanthropy released its annual online fundraising statistics this week and I’m sure many old-school fundraisers (who think the Internets is just something the kids use) were surprised at the results.  
One article discussed the findings of the Defenders of Wildlife that email communications to donors can lead to larger online (and offline) gifts: 

Donors who [...]