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Karlyn Morissette

marketing strategist, higher ed web geek, speaker, consultant, MBA, ferret lover

Entries for August, 2008

Ode To Twitter

In honor of my 1000th Tweet, an Ode to Twitter.  (Ok…yeah…it’s really not that clever, I know.) 
Twitter, my world hasn’t quite been the same since your birth
140 characters to articulate my random thoughts to all corners of the Earth
Twitter, oh Twitter, you are so very cool
you let me hear the wisdom of gurus like Kathy [...]

What Web 2.0 means to me

Generally speaking, I recoil when the term Web 2.0 is brought up in conversation.  It’s a sham term that is generally applicable in every possible situation involving the Internet.  Honestly, if you look at definitions of Web 2.0 out there (and had no experience with the Internet prior to 2004), you’d think things like design, [...]

Fast Tip Friday: Be Consistent

It never ceases to amaze me how many emails I get with “monthly” or “weekly” in the title which don’t actually come out on a monthly or weekly basis.  Someone is too busy, they don’t have the content for it…pick your excuse.  Users will notice if you say you are sending regularly but really don’t: [...]

I believe in Santa Claus

Nothing drives me crazier than the “I believe” argument.  
“I believe email is dead”
“I believe you shouldn’t email people on Fridays”
“I believe that teenagers will respond better over social networks”
Well I believe in Santa Claus.  Does that make it so?  I have no verifiable evidence to back up my assertion (and, in fact, there are [...]

Fast Tip Friday: Exclamation points do not make things more exciting.

I’ve decided to add a new weekly feature.  Since we all have the attention span of 5-year-olds on Fridays in anticipation of the weekend, I’ve decided use it as a time to write short posts about a topic that can be digested in a minute or less.
The first topic: Exclamation points
You can always tell when [...]

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