Karlyn Morissette

This post is directed specifically at all the Directors of Admissions out there, who are considering the creation of an e-admissions person.  I’ve heard a number of titles for it: My former one was Interactive Recruitment Manager; another popular one is Electronic Communications Coordinator.  What you call it is really immaterial.  What’s really important is [...]

My boss got this email today…I wish more companies had the balls to be this creative: 

Most of us can throw out every piece of computer/web jargon in book…but that doesn’t mean we should.  A few years back I forced myself into the habit of explaining all but the most well-known concepts in plain English to my colleagues at all times.  When I used jargon, most of them didn’t understand what [...]

Typically Facebook ads that we run get anywhere between 0.05% and 0.3% click rates, with a high water mark of about 0.5%.  So you can imagine my surprise when I logged onto our account yesterday afternoon to see that the ads we started running a few days ago to recruit currents students to our call [...]

I got my free uwebd mug yesterday from OmniUpdate and I have to say kudos!  OmniUpdate gets it!  They understand that as a human being, I am selfish and don’t want/won’t use a mug (even if it’s free) that comes with some crappy company logo on it.  Instead they sent me (and every other member [...]