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Karlyn Morissette

marketing strategist, higher ed web geek, speaker, consultant, MBA, ferret lover

Entries for September, 2008

The Cool Kid Syndrome

I came up with the idea of the Cool Kid Syndrome when I was an admissions counselor and was required to work with faculty members to make admissions decisions on some students.  Now, anyone who has worked in higher education for any period of time will tell you that faculty members fall into three categories: 

The [...]

Fast Tip Friday: Having a schedule gives you MORE flexibility

So I had a whole different topic for today’s post…and then I had my quarterly job review this morning.  We were talking about creating a master email calendar and the challenges that might arise in meeting that goal, the key one being that people will think that having a schedule will inhibit flexibility.  Meg (my [...]

The revised Commandments of Email Marketing

I did a presentation today at work where I used my Five Commandments of Email Marketing.  When I originally did them, I geared them specifically towards admissions email marketing.  I decided it was time to revise them slightly to be more broadly applicable.  Without further ado…

A bit of commentary: 

Thou shall send using an external service [...]

What do you want to hear about?

So I have a bunch of presentations coming up in November/December.  They are all brand new (as in, I’ve never done them before and they are still in various stages of creation) and I’m looking for input into what you guys want to hear about.  I’ll consider any and all advice, but particularly from those [...]

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