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Karlyn Morissette

marketing strategist, higher ed web geek, speaker, consultant, MBA, ferret lover

Entries for October, 2008

Vassar’s Halloween page = Awesome

Really, it speaks for itself: 
 

Mass Gathering of Communicators

Today was the first day of the Dartmouth Communicators Group Conference.  Organized by the Public Affairs office, the two day event is bringing together all of the communicators on campus, an impressive feat considering over 80 people attended the first day.  
I’ll admit, I was a bit skeptical of the event at first.  I think [...]

Boost your chat attendance

I’m not a huge fan of admissions chats.  I think that the only people who attend them are the really psyched kids that you don’t have to waste time or resources marketing to in the first place (and BTW, those same kids will come to every single chat you do, along with IMing their admissions [...]

One for the vendors

When you work with technology in higher education, outsourcing is inevitable. Colleges shouldn’t focus their energy and resources on creating and maintain technology infrastructure when it’s both easier and more cost-effective to outsource it. And so working with vendors also becomes inevitable.
Typically, I view vendors as less than trustworthy - you want my [...]

Live blogging Head: Return to Paradise

Speaker: Molly E. Holzschlag
Concern about nomenclature: 

We really hurt ourselves when we called it “web standards” - it worked against us in hopes of selling to companies and organization.  
Instead of say “accessibility” say “universal design”.  It’s inclusive language.
Specifications and recommendations are not true standards.
We don’t have standards.  We are fighting for standardization.  

The original vision: 

The web [...]

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