Adding internal costs to ROI calculations
A return on investment calculation, in its simplest form, is easy enough: Compare the amount you spend on a project to the amount in brought back into your organization. However, where most people go wrong is only included the budgeted cost of the project, and neglecting to include the cost of their own salary in the equation. Now, I’m guilty of this too. I hate seeing my pretty 10,000+% ROI drop to 7,000% from adding in the cost of my time to the project. But it’s a more realistic number and when you explain your calculation to your higher ups it can show them on a continual basis that your position is justified and producing.
Here’s how you figure out your internal staff cost:
Step One: If you receive benefits, take your salary and add one-third to it. On average, this is the cost of employee benefits to the institution. Then you have your total annual cost.
Step Two: Take your total salary and divide it by 2080, the total number of hours worked in a year for your average 40-hour work week. Now you have your hourly wage.
Step Three: Take your hourly wage and multiply it by the total number of hours you spent on the project. Now you have your internal cost. Add it to the overall cost of the project before doing your ROI calculation and you’re all set.
If other people were involved, use a guessitmate of what you think their salary is in the calculation as well. It doesn’t have to be perfect. Even one that is extremely off isn’t going to shift your total ROI on the project that significantly.






October 22nd, 2008
Awesome post. As an MBA, my number one pet peeve in higher ed is the treatment of staff time as if it is free or a sunk cost. There is very little consideration of value-add, tradeoffs and opportunity cost for working on one project vs. another.
October 22nd, 2008
Thanks for this. I’m meeting with my boss soon to discuss some results from a recent young alumni campaign using print, Facebook and email. Your advice will help us calculate a more accurate ROI for our efforts.
October 23rd, 2008
This is really cool and it added right into the post that I had in the line up too. Make sure that you are using the best calculation for your ROI measurement as there are different ways and different results possible.
http://www.draftmotif.org/2008/10/pumpkin-or-apple-roi-calculation.html