Karlyn Morissette

So this “election” isn’t quite as important as the one that took place on November 4th, but over at .eduGuru we are bringing some new bloggers into the ranks.  We had the entrants in the contest guest posting all last week and now its time for the audience to vote on who they think should [...]

Making the jump from admissions to fundraising in higher education isn’t really that big of a leap.  In each area, you’re marketing the college to an audience in an effort to increase their affinity towards it.  You’re marketing an intangible product, so for both areas you really have to sell the student experience.  You produce [...]

A few housekeeping topics on this glorious Friday morning: 
Email Marketing 360 Webinar on Higher Ed Experts
Karine Joly has been kind enough to postpone the registration deadline for the Email Marketing 360 webinars for one week.  I will be doing the first session in the two-part series, titled “Marketing to Inboxes”.  If you missed my email [...]

If ever there was a conference of dichotomy for me, it would have been this one.  I wanted to love it, but every time I thought I had reached that point something would happen to bring me back down to earth.  
The good news
There were some really outstanding sessions at this conference.  The keynotes by [...]

Speakers: Larry Lauer and Tom Hayes
Lessons Learned: 

It often takes a near crisis to launch a marketing initiative in many institutions 
People find marketing like others find religion - in a crisis.
The institution is often the product; which is why brand identity is so critical
Image development takes time and consistent effort
Price is the most complex issue in [...]