Speaker: Jennifer Corriero

Presentation file: www.youtheengagement.com/florida08.pdf

Talking about what Ning is….basically no one in the room has used it. This is rather alarming to me, since its been around for at least a few years at this point. 

She’s talking A LOT about herself…note to presenters: people don’t care about you.  people care about how you can help them.  If you’re presentation is good, your credentials will speak for themselves.  20 minutes later….

Demographic shift: 

  • half the world’s population is under 25
  • 20% is between 10-17 years old.
  • in the developing world, where 80% of young people can be found, youth make up to 70% of a nation’s population. 

Generations: 

  • TV Generation: 1940-1959
  • PC Generation: 1960-1977
  • Net Generation: 1978-1999

Connected: 

  • Why pay attention to late teens and 20-somethings? They are the first young who are both in a position to change the world and are actually doing so. 
  • More than 70% of four year olds have used a computer.
  • The internet helps youth make decisions about college, hobby, training, car, illness, job, financial decisions, places to live, etc…
  • 55% of all teenagers who are online use social networks like myspace or facebook…64% of 15-17-year olds have profiles. 
  • “blurring factor”: when working on a computer, there is less of a distinction between work, learning, play, etc…

They’re diverse: 

  • Personalization is more important because they’re so diverse

They’re Enabled: 

  • The Internet has shifted power dynamics in organizations. Its moreso based on collaboration. 
  • People are expecting the ability to participate.  If they aren’t invited to participate, they’re going to create they’re own channels. 
  • “we’re living in an age of participation” - Wikinomics
  • “Anyone can be a producer, a publisher or a celebrity” - Totally Wired

They’re Aware: 

  • Isolationism is giving way to a “one world” view
  • Concerned about social issues and how companies address them (and universities as well)
  • 82% of teens say whether or not a brand makes an effort to address social issues is important to them when deciding between brands. 

Now we’re hearing about her company….hmmmm….how does this help me?  

Building Bridges with the Next Generation - ask yourselves these questions: 

  1. How relevant is your brand? 
  2. Is your recruiting engaging, exciting, inspiring?  
  3. Do you showcase innovative practices? 
  4. Do your students and alumni stay connected? 
  5. How are you using the social web?
  6. Are you communicating your current thinking? 
  7. Have you explored virtual worlds?  (Karlyn’s note: DON’T DO IT!  WASTE OF TIME/MONEY!  We have better things to spend our time doing, especially when none of us have nearly enough of it)
  8. How open are you? Example: iTunes U
  9. Do you listen to your customers? 
  10. Is technology integrated across the curriculum? 

Shoutout to Rachel Reuben and her paper!!!!