Karlyn Morissette

 
I got a great email from the National MS Society the other day: 

 
Here’s a close up of the text, if the full email is hard to read:

It drew me in from the very first sentence the the story it told about Channing.  It was a perfect example of a best practice.  A real story, not [...]

One of the reasons email is so powerful is that you receive instant feedback on your messages. Yet, even with institutions doing a high volume of email marketing, I still find a basic lack-of-understanding regarding what these metrics are and how they are calculated.  This post is intended to be a basic primer for that [...]

I’m wondering what topics people in this group are interested in learning about? This could relate to marketing/communications, web development or anything in between. There is no right or wrong answer! Your responses to this question will be used as inspiration for designing a track from an upcoming conference.
Comment, shoot me an email at karlyn@karlynmorissette.com [...]

I’ve finally gotten around to uploading my AMA email marketing slides to slideshare.
Taking Email to the Next Level
View SlideShare presentation or Upload your own. (tags: email marketing)

Also, I was having issues with my Stamats slides in slideshare (it liked deleting random images from the slides). I’ve fixed that problem so the slides are [...]

If you read this blog regularly or follow me on Twitter, lately you’ve been “treated” (and I use that word as sarcastically as possible) to a new strain of ramblings from me in regards to my feelings about the clash taking place between old school marketing/communications/pr people and new school ones.  Some of you took [...]