Karlyn Morissette

I want to rename this book from “Good To Great: Why Some Companies Make the Leap…and Others Don’t” to “Good To Great: Common Sense Business Tips that People Shouldn’t Have to Pay $30 for a Book to Know”.  
Seriously.  I kept waiting for this book to give me some secret bit of knowledge that I [...]

In my presentation at the Stamats conference, I asked a group of self-proclaimed “marketers” what I thought would be a relatively simple question: What is the different between Marketing and Communications?  
I didn’t expect a lot of hands to shoot up (no one wants to be that guy), but I didn’t expect what I got: [...]

Seriously people - if you’re mailing to a lot of business email addresses and are tracking your clicks, don’t use visible URLs!  Mailscanner will tag is as fraud every time and make an otherwise spiffy email look silly:

I’ve been to more than a few conferences in my day.  Some good.  Some not so good.  Some that were just a complete waste of time and money.  Lately I’ve gotten a lot of questions about which conferences I would recommend people attend.  There’s definitely not one right conference that I would recommend above all [...]