Karlyn Morissette

I was reminded of an important lesson yesterday - when you’re in the early stages of a marketing plan, start with the ideal. Ask yourself “if I could do anything, what would I do?”  No restrictions.  No constraints.  Pretend, for a moment, that you live in a world where money, time and resources are no [...]

Over the past week and a half, I have been on literally hundreds of admissions websites, for schools all over the country. Though I never planned for it to be a formal survey about the state of admissions websites, here are some observations that I made along the way:
Student Blogs are pervasive - Almost every [...]

“Is he still the Director of Doing Nothing?”
“Yeah, and so-and-so is still the Director of Writing Nasty Emails.”
Yes, this is from an actual conversation.
Some would argue that the only person who’s perception of you matters in the office is your supervisor’s.   That’s naive.  The office environment is not a vacuum.   This is particularly true [...]

Azorus gets it.  They’ve found one of the most out-of-the-box uses of technology I’ve seen in a while. Imagine, if you will, a magical land that eliminated days worth of time dedicated to manual, error-ridden, data-entry after college fairs.  Suddenly you have you admissions staff freed up to focus on things like customer service and [...]

Lately I’ve been writing a lot about the problems with higher education.  Today, I want to discuss solutions.  Unfortunately, there’s no quick fix - most of the problems in higher education stem from deeply imbedded culture and culture is the hardest thing to change in any organization.
Top-Down - Let’s just acknowledge right off the bat [...]