Karlyn Morissette

Last week I challenged my followers on Twitter to come up with their most ridiculous committee story in 140 characters.  Here is what they came up with:

What’s your favorite story about the absurdity of committees? Leave a comment!
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Today I’m officially launching my company, DoJo Web Strategy.  In my travels to conferences around the country I have found a common thread in higher education - admissions, fundraising, alumni relations and public affairs professionals who understand the power of the web but just don’t know where to start or even if they’re on the right [...]

I’ve come to the conclusion that it is of little or no value to be an expert in something, within the context of an organization.  Why? Because organizations don’t want experts.  They say they do…and functionally they should because having the smart people work for you is how you ultimately create a competitive advantage…but practically [...]

Tech@Tuck is an annual event at the Tuck School of Business at Dartmouth where they bring together a lot of really important, high-profile people to have a moderated discussion.  Last year it was Web 2.0.  This year they’re talking about video.  Here’s the panel: 

Steven Abraham, Global Leader, Media & Entertainment Industry, IBM Global Business Services [...]

“900 people clicked on a link in our e-newsletter”
“500 people made wall posts in our Facebook group”
“50 people participated in our live chat”
So what? 
Reporting of numbers like this (i.e. as if they meant something) is a direct result of venturing into technology-driven marketing strategies without first setting goals.  Without goals, you have no way to [...]