I’m going to take a page from Kyle (actually I had always planned on doing this today but he did it yesterday!) and do my top posts of 2008.  With the first full year of me back in action on a professional blog, I was really happy with a lot of the content that was put out.  Here’s to an even more successful 2009!

  1. The An Event Apart posts - These were by far my most visited posts of the year, thanks in no small part to Jeffrey Zeldman linking them off of his site after the event. 


  2. Building an admissions email marketing plan: Part 1 - The Five Commandments-These is where my original five commandments of email marketing came from.  When I first put them together, I geared them to admissions offices specifically.  I later revised them to make them more generally applicable.  


  3. Segmenting and Integrating Facebook Social Ads - As far as I can tell, this was the first post on any higher ed blog really looking at building and tracking Facebok ads.


  4. Selecting an Email Service Provider - Documents the process that we went through at Dartmouth when we selected our email service provider. 


  5. Back To Basics: Marketing versus Communications - The first in my Back To Basics series.  Some people took issue with my definition of marketing versus communications, but I still haven’t been convinced I’m wrong. 

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