Karlyn Morissette

I originally started this post about a week and a half ago.  The plan was to write about an interview I read with a web standards advocate - she was asked about the Email Standards Project and replied that SHE preferred text emails but those damn marketers are just insistent on using HTML emails so they were [...]

When you’re looking at the open, click and conversion rates of your email marketing campaigns, context is everything.  It’s very easy to look at these metrics and instantly declare success or failure based on your previous averages, but take a moment to step back and examine your message.
Not all emails are created equal: How customized [...]

The other day, Dan Obregon of Intelliworks posted a great piece on strategy versus tactics:
However, like in all wars (and marketing is indeed a battle for mind share), a sound strategy will always beat out a series of clever tactics in the long run (assuming those clever tactics are not founded in solid strategy). [...]

One of the problems plaguing many Admissions Directors out there are facing are phantom applications - applications submitted by prospective students who have never showed up on your radar before.  With so much information available today, prospects don’t have to rely on admissions offices as much as their primary source of information about a school.  This places [...]

This post is my official entry for the onlinecollege.org edu blogger contest, about my experience with, and endorsement of, online education. But before we get to the actual post about my online degree story, I need you all to do me a favor.  You see, part of the judging of this contest is how many [...]