Karlyn Morissette

When you start a blog, you never really expect recognition for it  - that’s not the point of doing it.  But, yeah, I’ll admit it - sometimes a little bit of recognition is nice!  So if you like what you read here, I would appreciate it if you took a moment to nominate [...]

Last week, I was asked by a colleague about my thought process when I approach an email.  I’ll admit, I had to think about it for a second - it’s not a question I’ve asked myself often.  Here’s the framework I came up with: 
Who is my audience? 
Who my audience is and what they care about [...]

I’m really looking forward to the CASE: Communications, Marketing and Technology conference next month.  This is my first CASE event as a faculty member and the conference program stacks up against many conferences out there in terms of subject matter and expertise. 
Unfortunately, not everyone is going to be able to make the trip to Boston. [...]

Mike McCready made a great comment on here the other day: 
I think one thing that would increase efficiency at my college is education. I know that sounds crazy. In many cases, those in marketing, senior leadership and other areas of campus were educated on development process, capabilities of technology, trends, and ways to improve marketing [...]

I want to bring everyone’s attention to the updated disclaimer in the footer of this blog: 
This blog represents my views and my views alone. It is not reflective of the views or activities of any organization I am affiliated with.

To say it another way, stop making assumptions about where I get my blog topics.  Typically [...]