Karlyn Morissette

So today marks the first day of the popularity phase of the EDU Blogger Contest.  Before you read any further, please do me a solid and go to my entry post and hook me up with a referral by clicking on one of the badges (or just click the EDU Blogger Contest link!).  Also, read [...]

Do you have an annual marketing strategy?  How about one covering just the next six months?  If you can’t answer yes to either of these questions, then your office is probably not running as efficiently as it could be.  But here’s the good news - this stuff is totally fixable, if you just spend some [...]

As many of you know, Matt Herzberger and I teamed up to put together a new track for eduWeb 2009.  While there is still time for you to submit your own proposal (call for papers closes March 20!), I’ve turned my attention to which presentation I will be doing.  Originally, I was going to do [...]

For me, it was went someone commented on one of my posts that I sounded like Kathy Sierra.
What’s the point of all this? Especially in higher education, it can be so frustrating - the politics, the territorial behavior, the egos.  The longer I’m in this industry, the more I become convinced that people can’t understand it until [...]

Testing your email marketing messages is key to having a strong program, but it can also be a very labor intensive process - you have to create the different versions of the emails, randomize your lists, pull your data and then analyze it to see if it’s even meaningful!  In an ideal world, we would [...]