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Karlyn Morissette

marketing strategist, higher ed web geek, speaker, consultant, MBA, ferret lover

Entries for April, 2009

When to hire a consultant

Note: Michael Stoner addressed this subject far more eloquently than I yesterday, but I had already started this post so I figured I would finish it
The other day, I touched the tension between higher ed consultants and internal employees in higher ed.  Though I made this note on that post, I want to reinforce it [...]

A Twitter Discussion on Higher Ed Consultants

Last week, I inadvertently provoked a great discussion on Twitter by asking the following question: Why are higher education consultants given more credibility than full time staff who say the exact same thing?  What followed was a discussion among 40 of us, from all different points of view including practitioners at all levels, faculty members and consultants. [...]

The battle between perfection and “good enough”

There’s one thing from CASE that has been lingering in my mind ever since the conference - in his presentation Sree Sreenivasan touched on the battle between our desire for perfection and putting out something that’s “good enough.”  The context here was in discussing the Flip camera.  A Flip is not the most high tech, [...]

Reflections on CASE: CMT

I’m on my way back from the CASE: Communications, Marketing and Technology conference as I write this.  What a great last couple of days!  I had such a great time meeting everyone and learned a lot. Here are some of the things that stuck out to me: 
Integration is key: I think almost all the presenters touched [...]

Live Blogging CASE: CMT - 10 New Tech Things to Try Today

Speaker: Sree Sreenivasan
1) Get connected

LinkedIn - becomes useful at 60 connections.  Fill it out your profile completely.  Personalize your requests when you want to make a new connection with someone. The “people you know” feature it much better than on Facebook.
Facebook - if you friend students, only let them see your limited profile
Twitter - most [...]

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