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Karlyn Morissette

marketing strategist, higher ed web geek, speaker, consultant, MBA, ferret lover

Entries for April, 2009

Live Blogging CASE: CMT - Obama 2.0: Connecting, Recruiting and Empowering

Speaker: Luke Robinson
Connecting with Obama on Facebook and Twitter left a lasting impression - when your students try to connect with you do you connect back with them?  
Technology has always been there in one form or another. For example - FDR and his Fireside chats, the debate between JFK and Nixon. 
By the numbers: 13 [...]

Live Blogging CASE: CMT - How to Build, Maintain, and Assess an Institutional Web Strategy

Speaker: Paul Redfern
Paul has 85 less slides than Mark Greenfield.
If you’re building your foundation, you have to build it out of bricks - it has to be strong or everything else you do is going to fall down. 
CIO/IT and the VP of Enrollment (to whom web reports) are both at Vice Presidential levels, so they [...]

Live Blogging CASE: CMT: Born to be Wired: Technology, Communications and Millennial Generation

Speaker: Mark Greenfield
Millennials prefer to be called millennials (not gen y, et al)
Core traits: Special, Sheltered, team oriented (peer pressure becoming positive instead of negative), pressured, achieving
Information Age: 

Computers aren’t technology to millennials (computers are like air, they can’t live without it but aren’t totally conscious of it)
The internet is better than television
“Reality” is no longer [...]

Live Blogging CASE: CMT - Communications and Technology as a Catalyst for Building Brand

Presenters: Peter Holloran and Josanne DeNatale, Cognitive Marketing
The proliferation of all these new technologies increases our potential for failure - the audience may not be on the medium we’re using, we might offend the people by the misuse of the medium we’ve chosen.
New technologies need to serve old purposes - enroll students, support athletics, attend lectures, [...]

Last Day to Nominate!

Today is the last day to nominate blogs for the Best Higher Ed Blog Award from eduStyle.  If you enjoy my work, both on here and on .eduGuru, I would appreciate it if you could take a minute and nominate both blogs for the award (you can nominate more than one so you don’t have [...]

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