Karlyn Morissette

A few years back, I was pulled into my boss’s office.  Sitting there was my boss, her boss and a representative from human resources.  I was told in no uncertain terms that the only way I was going to be “allowed” to continue the blog I had at the time was if they saw and [...]

I’ve been a loyal Fire Engine RED client since 2005, first on their broadcast email tool, then on chat and message boards, and finally on admissions applications.  I’m not easy to please when it comes to vendors, but couldn’t recommend them more highly.  Here’s my top 10 reasons why FER rocks my world:

Shelly and Rene, [...]

Tisk, tisk Zinch.  You broke one of the cardinal rules of email marketing - assuming that your users would turn on images in your email.  Note the second paragraph of the email, which references what should be a button for the user to update their profile:

Now, I’ve never seen this email with the images on, [...]

I’m formulating a theory.  There is really no basis for this beyond things I’ve read and my suspicion about human nature. It goes like this: Hierarchical organizations cannot be data-driven, or are going to have a much harder time getting there.  Why? Because hierarchical organizations, by their very nature, are ego-driven.
That’s quite a leap to [...]

A few weeks ago, I got named to the Top Ten Gen Y Marketing Blogs list.  In his comment on here alerting me to the distinction, Jun Loayza commented that he was looking forward to getting an MBA’s perspective on social media.  
I actually kind of laughed when I read the comment because, to me, [...]