Need a crash course in Internet Marketing?
This Fall, I’m going to be teaching an online class in Internet Marketing through Champlain College. This is quite literally a crash course - it’s just seven weeks long but it will be packed full of information. This course will be a lot of fun, but will also be a lot of hard work. When you complete it, you will have a great base to build or improve online initiatives for your institution.
Who should take this course:
This is an introductory course that would be perfect for professionals that want to learn the basics about marketing on the web. It would be great for those who have a foundation in traditional marketing and communications techniques, and are looking to update their tactics.
What it will cover:
This is not a course to take if you want to learn how to build websites. This is a course that will teach you how to use your web presence, and other tools available online, to achieve institutional business goals.
- General marketing overview
- Web Analytics
- Online Advertising
- Email Marketing
- Social Networks
- Mobile Web
- Video
- SEO
- RSS
The course grading is heavily based on discussion and interaction. Though there will be some higher level theory (coming mostly from the required readings), the discussion components will really focus more on practical application.
Interested in signing up? The course is Internet Marketing, MKT 250-45. Visit Champlain’s website for more information »
Questions? Shoot me an email or leave a comment!
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December 8th, 2009
thanks for this post. It helped me a lot. Btw How you find ideas for such posts. sorry if it’s out of topic.
December 24th, 2009
Very informative post, great post. Subscribed to feeds
February 10th, 2010
Marketing is essential whatever business you’re in, whether it is online or offline. Marketing is one of the key factors of a successful business.
March 8th, 2010
There are lot’s of products and services for sale on the cyberspace. Today, you are able to purchase everything you desire online. This has made it possible for lot’s of people to generate a living by advertising products and services to others through affiliate marketing.
July 21st, 2010
hello, thanks for the helpful blog mate, there’s so many options with internet marketing these days it’s difficult to know where to look for good info, thank you.