Karlyn Morissette

Let me guess: The college you work at has outstanding academics, dedicated faculty, small class sizes, competitive athletics, robust campus life with lots of clubs (and students can create their own if you don’t have the one they want), and a great campus that is located in the most perfect location for a college student [...]

Do you have an annual marketing strategy?  How about one covering just the next six months?  If you can’t answer yes to either of these questions, then your office is probably not running as efficiently as it could be.  But here’s the good news - this stuff is totally fixable, if you just spend some [...]

One of the problems plaguing many Admissions Directors out there are facing are phantom applications - applications submitted by prospective students who have never showed up on your radar before.  With so much information available today, prospects don’t have to rely on admissions offices as much as their primary source of information about a school.  This places [...]

In my post last week about the state of admissions websites, I took quite a bit of flack for the mere suggestion that maybe…just MAYBE…blogs could be used for something other than student journals.  I was really hoping that someone would step up in the comments and start throwing some ideas out there, but alas [...]

Over the past week and a half, I have been on literally hundreds of admissions websites, for schools all over the country. Though I never planned for it to be a formal survey about the state of admissions websites, here are some observations that I made along the way:
Student Blogs are pervasive - Almost every [...]