Karlyn Morissette

Azorus gets it.  They’ve found one of the most out-of-the-box uses of technology I’ve seen in a while. Imagine, if you will, a magical land that eliminated days worth of time dedicated to manual, error-ridden, data-entry after college fairs.  Suddenly you have you admissions staff freed up to focus on things like customer service and [...]

Making the jump from admissions to fundraising in higher education isn’t really that big of a leap.  In each area, you’re marketing the college to an audience in an effort to increase their affinity towards it.  You’re marketing an intangible product, so for both areas you really have to sell the student experience.  You produce [...]

I’m not a huge fan of admissions chats.  I think that the only people who attend them are the really psyched kids that you don’t have to waste time or resources marketing to in the first place (and BTW, those same kids will come to every single chat you do, along with IMing their admissions [...]

This post is directed specifically at all the Directors of Admissions out there, who are considering the creation of an e-admissions person.  I’ve heard a number of titles for it: My former one was Interactive Recruitment Manager; another popular one is Electronic Communications Coordinator.  What you call it is really immaterial.  What’s really important is [...]

Yesterday was a beautiful day and I didn’t really have a lot going on in the office (plus my boss had been bugging me to do a campus tour) so I got my butt down to campus and played prospective student at Dartmouth for a day.  
The first stop was an info session in the [...]