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Karlyn Morissette

marketing strategist, higher ed web geek, speaker, consultant, MBA, ferret lover

Entries for the ‘An Event Apart’ Category

Reflections on An Event Apart

Overall, it was a great event. I’m always skeptical about new conferences because I’ve been to so many of them in the past that have just been a waste of time and money, but this one wasn’t either. It’s worth the price and then some. All of the speakers were excellent and [...]

An Event Apart: Designing the Next Generation of Web Apps

We have tools of participation - we can control what happens on the screen
Scale of data - our access to data has skyrocketed.
In the coming years, we’re going to have to help people interact with all the data available to them.
There is a line between presenting information and decorating.
Take abstract data and make it meaningful, [...]

An Event Apart: Designing the User Experience Curve

All experience is not equal - the stuff at the start and at the end is the most important. If you have a limited budget, focus really hard on the beginning and the end.
Maslow for the web:
1st level) Functional (useful)2nd level) Reliable3rd level) Usable4th level) Convenient5th level) Pleasurable6th level) Meaningful
Elements of experience

anticipation
duration
intensity
sensation
differentiation
significance

First Impressions Count

Hotels [...]

An Event Apart: Standards in the Enterprise

Not web standards - coding, naming, design, interaction patterns, usability guidelines, accessibility requirements.
Standards are important for consistency and uniformity.

standarizes how people work
faster production cycles
keep pace with emerging trends
protects user experience.

Typical problems w/standards

management isn’t demonstrating commitment
lack of training/communication
documentation lags behind project work
standards aren’t maintained.

Successful standards:

timely updates
communicating about them
reinforcement
assign someone to be in charge

Creation

start with fundamentals
investigate the [...]

An Event Apart: Principles of Unobtrusive JavaScript

It’s not a technique - it’s a philosophy for using JavaScript in its context: for usable accessible and standards-compliant pages.
1) Separation of structure, presentation and behavior.2) Script doesn’t assume anything
Separation:-No inline event handlers for the same reason that you shouldn’t use inline styles.
Advantages - ease of maintenance. The CSS files and the JavaScript layers can be edited [...]

  • Recommended Service

    • FireEngineRED
  • Recommended Reads

    • Groundswell
    • Neuromarketing
    • How To Become a Marketing Superstar
    • Flow: The Psychology of Optimal Experience