ss_blog_claim=e3fa30b645ab368f8aa887d289eada43
subscribe via RSS or get email updates subscribe to rss feedget email updates

Karlyn Morissette

marketing strategist, higher ed web geek, speaker, consultant, MBA, ferret lover

Entries for the ‘An Event Apart’ Category

An Event Apart: Comps and Code: Couples’ Therapy

Discovery - finding out what the client needsDesign - turning wireframes into compsDevelopment - turns out the templatesDeployment - translates templates on the back end
It’s important to admit our mistakes because it allows our process to improve.
Discuss the key points of the design before the coding starts to get a sense of the priorities. Make [...]

An Event Apart: Debug/Reboot

Day two….and begin!
One way to do debugging is to bring in a user stylesheet, For example, the following will highlight empty elements:
div: empty, span: empty,li: empty, p: empty,td: empty, th: empty { padding: 0.5 em; background: yellow;}
Find any element that has a style attribute and any element that has an empty class [...]

An Event Apart: Day one thoughts and day two schedule

It’s 5am. I always get up at 5am to go running in the morning. Stupid hotel gym doesn’t open until 5:30. Bah.
So day one of An Event Apart was really good. Jared Spool just stole the show with his presentation on navigation. I felt a bit bad for Scott Fegette [...]

An Event Apart Responsible Web Design

Responsible Web Design:

Staying current with standards and best practices
Consistent display and behavior across browsers
Custting-edge technology used ina degradable manner
Constantly revisiting individual and group work flows.

The Purist’s View:

XHTML - Content/Data Layer
CSS - Design Layer
JavaScript - Behavior Layer

XHTML - Content Layer:

Good semantics - solid foundation
POSH - plain old semantic HTML
No presentation or behavioral markup
No bed adn [...]

An Event Apart: The Scent of a Web Page - Five Types of Navigation Pages

(apologies for crappy photos….I blame it on the red velvet cake )
Scent - what users follow as they go through the website.
Five types of pages that users encounter:
1) Target Content page

The place users find what they’re looking for
All other pages are dedicated to delivering the user tot eh target
Navigation pushes users
Scent pulls users

*users DO [...]

  • Recommended Reads

    • Groundswell
    • Neuromarketing
    • How To Become a Marketing Superstar
    • Flow: The Psychology of Optimal Experience