Karlyn Morissette

Last week, I was asked by a colleague about my thought process when I approach an email.  I’ll admit, I had to think about it for a second - it’s not a question I’ve asked myself often.  Here’s the framework I came up with: 
Who is my audience? 
Who my audience is and what they care about [...]

Mike McCready made a great comment on here the other day: 
I think one thing that would increase efficiency at my college is education. I know that sounds crazy. In many cases, those in marketing, senior leadership and other areas of campus were educated on development process, capabilities of technology, trends, and ways to improve marketing [...]

One of the reasons email is so powerful is that you receive instant feedback on your messages. Yet, even with institutions doing a high volume of email marketing, I still find a basic lack-of-understanding regarding what these metrics are and how they are calculated.  This post is intended to be a basic primer for that [...]

In my presentation at the Stamats conference, I asked a group of self-proclaimed “marketers” what I thought would be a relatively simple question: What is the different between Marketing and Communications?  
I didn’t expect a lot of hands to shoot up (no one wants to be that guy), but I didn’t expect what I got: [...]