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Karlyn Morissette

marketing strategist, higher ed web geek, speaker, consultant, MBA, ferret lover

Entries for the ‘Cool Stuff’ Category

Funniest email forward EVER

This has nothing to do with higher ed or marketing or ineffiency or ROI.
It’s just funny.
Enjoy!
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I wish Google Maps had an “Avoid Ghetto” routing option.
More often than not, when someone is telling me a story all I can think about is that I can’t wait for them to finish so that I can [...]

Dartmouth’s Wacky Business Model

Every once in a while, you get the chance to be a part of a really cool project.  Over the past month or so, I’ve had that opportunity by being a member of the Communications/Web team in the Development Office at Dartmouth during the creation and production of this video, which takes a transparent and [...]

Why Fire Engine RED Rocks My World

I’ve been a loyal Fire Engine RED client since 2005, first on their broadcast email tool, then on chat and message boards, and finally on admissions applications.  I’m not easy to please when it comes to vendors, but couldn’t recommend them more highly.  Here’s my top 10 reasons why FER rocks my world:

Shelly and Rene, [...]

eduWeb lineup announced!

This year, I was honored (and frankly, a bit surprised!) to be asked to guest author a track for eduWeb 2009.  I quickly decided that I wanted someone to bounce ideas off of, and brought Matt Herzberger on board to work with me on it, since I think he’s brilliant and not afraid to call [...]

What’s the best compliment you’ve ever gotten?

For me, it was went someone commented on one of my posts that I sounded like Kathy Sierra.
What’s the point of all this? Especially in higher education, it can be so frustrating - the politics, the territorial behavior, the egos.  The longer I’m in this industry, the more I become convinced that people can’t understand it until [...]

  • Recommended Service

    • FireEngineRED
  • Recommended Reads

    • Groundswell
    • Neuromarketing
    • How To Become a Marketing Superstar
    • Flow: The Psychology of Optimal Experience