Karlyn Morissette

(apologies for crappy photos….I blame it on the red velvet cake )
Scent - what users follow as they go through the website.
Five types of pages that users encounter:
1) Target Content page

The place users find what they’re looking for
All other pages are dedicated to delivering the user tot eh target
Navigation pushes users
Scent pulls users

*users DO [...]

What does your mother think of when you use the word style?
1) clothing design
2) interior design
We face additional technology challenges - they have to work AND they have to be usable.
Style can be perceived as being about experimentation instead of permanence. You may be ignoring things that are proven to work.
What is Style? 

 Style can be [...]

A large part of scale has to do with context

the feature
the surroundings

Inevitable growth:

whenever you put a site or a product out there, it has the potential to gain a growing following
we need to expect and plan for future growth

Examples of companies that have scaled through replication:

McDonalds
Starbucks
Ikea

“Delight the eye without distracting the mind”

Your final result can’t [...]

How we use the web:
The eye jumps around being areas of visual information. Do I care about this or not?
 
Design Considerations:
1. The organization of stuff: the structure of your information. 
2. Interaction: How your application behaves in response to user actions.
3. Presentation: How your application appears to your audience. Communicates the interaction layer. 
Presentation [...]

Storytelling by design - every time you design something, you’re trying to tell a story to get people to do the thing you want them to do.
How does design tell a story?

We look to visuals to tell a story, a narrative. From the time we’re young, we look for narratives in visuals.
Graphic resonance - visuals [...]