Karlyn Morissette

Every once in a while, you get the chance to be a part of a really cool project.  Over the past month or so, I’ve had that opportunity by being a member of the Communications/Web team in the Development Office at Dartmouth during the creation and production of this video, which takes a transparent and [...]

This post is a special shout out to Kathy Howrigan at St. Michael’s College.  Thanks for giving me the idea!
Email marketing is cheap, but it isn’t easy.  There are strategies and guidelines to follow to really do it well.  You can raise a lot of money over email, and if you do it right, you’ll [...]

The Chronicle of Philanthropy released its annual online fundraising statistics this week and I’m sure many old-school fundraisers (who think the Internets is just something the kids use) were surprised at the results.  
One article discussed the findings of the Defenders of Wildlife that email communications to donors can lead to larger online (and offline) gifts: 

Donors who [...]

I believe that the key to success in any marketing campaign is integration of your look, feel and message across mediums, which constantly reinforces what you want your audience to get out of it. For example, a lot of people ask what day and time is best to send out email. It’s the [...]

Apologies for the prolonged absence. Work and life sometimes get in the way of blogging
I actually have a number of blogs in the works right now, but Andrew left a comment on the last one I posted that I disagree so strongly with that I decided to dedicate a new blog to [...]