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Karlyn Morissette

marketing strategist, higher ed web geek, speaker, consultant, MBA, ferret lover

Entries for the ‘Development’ Category

New donors need the most attention

I saw an interesting piece in the Journal of the DMA Nonprofit Federation today: A Donor Isn’t Really a Donor Until They Give You a Second Gift! As the title implies, the piece discusses the critical time period after a donor gives their first gift to an organization since only 30 percent of them [...]

The Wired Wealthy Report: Full Review and Takeaways

A few days ago I posted an article from the Chronicle of Philanthropy about the newly released Wired Wealthy report. I finally had a chance to sit down and read the full report and all I can say it wow. The summary does not do the findings justice. You can download the [...]

Wealthy donors WANT to give online

Chronicle of Philanthropy03/24/08Wealthy People Increasingly Give Online, Study Finds
By Elizabeth Schwinn
Affluent people are increasingly likely to use the Internet to make their charitable donations, according to results released today of a study of nearly 3,500 donors.
But charities are turning off some of their biggest donors — people who give $1,000 or more, the survey found. [...]

Show Me The Money!!!!!!!!!!!!!!

My last job wasn’t in the hard-line budget of the university when it was first created and I knew there was a high probability that the day would come when I would have to show that they made the right decision in funding it to be able to keep my job. I literally had [...]

Landing pages as an impediment?

Typically, I’m a fan of landing pages. But then we did an email “Save The Date” for an event we were having for high end donors a few weeks back and just asked them to call or email the person in charge to reserve their place. We didn’t have time to do a [...]

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