Karlyn Morissette

You would have to be living under a rock to have avoided the Facebook vanity URL madness that occurred this past weekend, with over 3 million users registering their URLs within 24 hours of the option becoming available (sidenote: I scored facebook.com/karlyn!)  As I sat awake waiting to register my URL, I was pondering the [...]

Typically Facebook ads that we run get anywhere between 0.05% and 0.3% click rates, with a high water mark of about 0.5%.  So you can imagine my surprise when I logged onto our account yesterday afternoon to see that the ads we started running a few days ago to recruit currents students to our call [...]

Dear Facebook, 
Why do you hate your users?  I feel like I’ve tried to maintain this relationship through thick and thin, but you just don’t seem interested.  First it was the credit card.  Dartmouth is a pretty credible place, don’t you think?  Have you ever heard of the Ivy League?  So why don’t you want to [...]

When I posted on Segmenting and Integrating Facebook Social Ads a month ago, I promised an update on the results, once the ads had stopped running.  I was satisfied with the overall results, while not being ecstatic: 

Maybe its the fact that when I do email ROI, I get a marketing ROI in the thousands, it not [...]

Those of you who have been following me on Twitter know that I am none too pleased with Facebook and their setup for social ads.
1) They keep deleting the account we are trying to use to place the ads because they don’t allow business accounts and want people to use their personal accounts instead (please [...]