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Karlyn Morissette

marketing strategist, higher ed web geek, speaker, consultant, MBA, ferret lover

Entries for the ‘Facebook’ Category

Social Networking is NOT innovative damn it!

Innovative is a word that gets flung around a lot.
innovativeadjective1. ahead of the times; “the advanced teaching methods”; “had advanced views on the subject”; “a forward-looking corporation”; “is British industry innovative enough?” [syn: advanced]2. being or producing something like nothing done or experienced or created before; “stylistically innovative works”; “innovative members of the [...]

Social Ads on Facebook

Want to get easy exposure to younger alums? Then you would be crazy not to take advantage of social ads on Facebook.  We’ve been experimenting with this at Dartmouth and found it to be an extremely cheap and easy way of reaching our audience during a giving challenge this past month.  Definitely do pay-per-click [...]

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