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Karlyn Morissette

marketing strategist, higher ed web geek, speaker, consultant, MBA, ferret lover

Entries for the ‘Business Strategy’ Category

Can hierarchical organizations be data-driven?

I’m formulating a theory.  There is really no basis for this beyond things I’ve read and my suspicion about human nature. It goes like this: Hierarchical organizations cannot be data-driven, or are going to have a much harder time getting there.  Why? Because hierarchical organizations, by their very nature, are ego-driven.
That’s quite a leap to [...]

When to hire a consultant

Note: Michael Stoner addressed this subject far more eloquently than I yesterday, but I had already started this post so I figured I would finish it
The other day, I touched the tension between higher ed consultants and internal employees in higher ed.  Though I made this note on that post, I want to reinforce it [...]

The battle between perfection and “good enough”

There’s one thing from CASE that has been lingering in my mind ever since the conference - in his presentation Sree Sreenivasan touched on the battle between our desire for perfection and putting out something that’s “good enough.”  The context here was in discussing the Flip camera.  A Flip is not the most high tech, [...]

A Rant on Inefficiency

Do you have an annual marketing strategy?  How about one covering just the next six months?  If you can’t answer yes to either of these questions, then your office is probably not running as efficiently as it could be.  But here’s the good news - this stuff is totally fixable, if you just spend some [...]

Don’t be a pain in the ass

The last thing that anyone working in an organization wants to be is a pain in the ass to work with.  It just makes life harder - people don’t want to work with you, are less open to ideas when you propose them and don’t take it seriously when you raise objections. Think you might [...]

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