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Karlyn Morissette

marketing strategist, higher ed web geek, speaker, consultant, MBA, ferret lover

Entries for the ‘Business Strategy’ Category

“Is he still the Director of Doing Nothing?”

“Is he still the Director of Doing Nothing?”
“Yeah, and so-and-so is still the Director of Writing Nasty Emails.”
Yes, this is from an actual conversation.
Some would argue that the only person who’s perception of you matters in the office is your supervisor’s.   That’s naive.  The office environment is not a vacuum.   This is particularly true [...]

Organizations Don’t Like Experts

I’ve come to the conclusion that it is of little or no value to be an expert in something, within the context of an organization.  Why? Because organizations don’t want experts.  They say they do…and functionally they should because having the smart people work for you is how you ultimately create a competitive advantage…but practically [...]

Book Review: “Good To Great”

I want to rename this book from “Good To Great: Why Some Companies Make the Leap…and Others Don’t” to “Good To Great: Common Sense Business Tips that People Shouldn’t Have to Pay $30 for a Book to Know”.  
Seriously.  I kept waiting for this book to give me some secret bit of knowledge that I [...]

Conference Recommendations

I’ve been to more than a few conferences in my day.  Some good.  Some not so good.  Some that were just a complete waste of time and money.  Lately I’ve gotten a lot of questions about which conferences I would recommend people attend.  There’s definitely not one right conference that I would recommend above all [...]

Mass Gathering of Communicators

Today was the first day of the Dartmouth Communicators Group Conference.  Organized by the Public Affairs office, the two day event is bringing together all of the communicators on campus, an impressive feat considering over 80 people attended the first day.  
I’ll admit, I was a bit skeptical of the event at first.  I think [...]

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