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Karlyn Morissette

marketing strategist, higher ed web geek, speaker, consultant, MBA, ferret lover

Entries for the ‘Live Blogging Conference Notes’ Category

Live Blogging CASE: CMT - How to Build, Maintain, and Assess an Institutional Web Strategy

Speaker: Paul Redfern
Paul has 85 less slides than Mark Greenfield.
If you’re building your foundation, you have to build it out of bricks - it has to be strong or everything else you do is going to fall down. 
CIO/IT and the VP of Enrollment (to whom web reports) are both at Vice Presidential levels, so they [...]

Live Blogging CASE: CMT: Born to be Wired: Technology, Communications and Millennial Generation

Speaker: Mark Greenfield
Millennials prefer to be called millennials (not gen y, et al)
Core traits: Special, Sheltered, team oriented (peer pressure becoming positive instead of negative), pressured, achieving
Information Age: 

Computers aren’t technology to millennials (computers are like air, they can’t live without it but aren’t totally conscious of it)
The internet is better than television
“Reality” is no longer [...]

Live Blogging CASE: CMT - Communications and Technology as a Catalyst for Building Brand

Presenters: Peter Holloran and Josanne DeNatale, Cognitive Marketing
The proliferation of all these new technologies increases our potential for failure - the audience may not be on the medium we’re using, we might offend the people by the misuse of the medium we’ve chosen.
New technologies need to serve old purposes - enroll students, support athletics, attend lectures, [...]

Live Blogging Tech@Tuck - The Future of TV/Video

Tech@Tuck is an annual event at the Tuck School of Business at Dartmouth where they bring together a lot of really important, high-profile people to have a moderated discussion.  Last year it was Web 2.0.  This year they’re talking about video.  Here’s the panel: 

Steven Abraham, Global Leader, Media & Entertainment Industry, IBM Global Business Services [...]

My reflections on AMA08

If ever there was a conference of dichotomy for me, it would have been this one.  I wanted to love it, but every time I thought I had reached that point something would happen to bring me back down to earth.  
The good news
There were some really outstanding sessions at this conference.  The keynotes by [...]

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