Karlyn Morissette

Let me guess: The college you work at has outstanding academics, dedicated faculty, small class sizes, competitive athletics, robust campus life with lots of clubs (and students can create their own if you don’t have the one they want), and a great campus that is located in the most perfect location for a college student [...]

A few weeks ago, I got named to the Top Ten Gen Y Marketing Blogs list.  In his comment on here alerting me to the distinction, Jun Loayza commented that he was looking forward to getting an MBA’s perspective on social media.  
I actually kind of laughed when I read the comment because, to me, [...]

This post is a special shout out to Kathy Howrigan at St. Michael’s College.  Thanks for giving me the idea!
Email marketing is cheap, but it isn’t easy.  There are strategies and guidelines to follow to really do it well.  You can raise a lot of money over email, and if you do it right, you’ll [...]

I’m really looking forward to the CASE: Communications, Marketing and Technology conference next month.  This is my first CASE event as a faculty member and the conference program stacks up against many conferences out there in terms of subject matter and expertise. 
Unfortunately, not everyone is going to be able to make the trip to Boston. [...]

Mike McCready made a great comment on here the other day: 
I think one thing that would increase efficiency at my college is education. I know that sounds crazy. In many cases, those in marketing, senior leadership and other areas of campus were educated on development process, capabilities of technology, trends, and ways to improve marketing [...]