Karlyn Morissette

Do you have an annual marketing strategy?  How about one covering just the next six months?  If you can’t answer yes to either of these questions, then your office is probably not running as efficiently as it could be.  But here’s the good news - this stuff is totally fixable, if you just spend some [...]

Last week I quietly launched a blog on DoJo’s website.  It was never in my original plan to do a blog for DoJo.  After all, I already have this blog and .eduGuru, and between those and everything else I’m up to, I barely have a life as it is.  But after some consideration, it just [...]

I originally started this post about a week and a half ago.  The plan was to write about an interview I read with a web standards advocate - she was asked about the Email Standards Project and replied that SHE preferred text emails but those damn marketers are just insistent on using HTML emails so they were [...]

When you’re looking at the open, click and conversion rates of your email marketing campaigns, context is everything.  It’s very easy to look at these metrics and instantly declare success or failure based on your previous averages, but take a moment to step back and examine your message.
Not all emails are created equal: How customized [...]

The other day, Dan Obregon of Intelliworks posted a great piece on strategy versus tactics:
However, like in all wars (and marketing is indeed a battle for mind share), a sound strategy will always beat out a series of clever tactics in the long run (assuming those clever tactics are not founded in solid strategy). [...]