Karlyn Morissette

As I ramp up for my imminent departure from working for a college full time, I’m going to do a series of posts on the things I think colleges do wrong in their day-to-day operations in my last-ditch attempt to effect change.  Enjoy!
Meetings get a bad rap in higher education - there are too many [...]

Do you have an annual marketing strategy?  How about one covering just the next six months?  If you can’t answer yes to either of these questions, then your office is probably not running as efficiently as it could be.  But here’s the good news - this stuff is totally fixable, if you just spend some [...]

“900 people clicked on a link in our e-newsletter”
“500 people made wall posts in our Facebook group”
“50 people participated in our live chat”
So what? 
Reporting of numbers like this (i.e. as if they meant something) is a direct result of venturing into technology-driven marketing strategies without first setting goals.  Without goals, you have no way to [...]

I’m more convinced than ever that the greatest challenge facing higher education isn’t the economy - it’s the inefficient way of operation that is engrained in the culture of the industry.  

Hierarchy: The Greatest Enemy of Efficiency 
I did a review of the book Good to Great a while back.  At the time, I wasn’t really [...]

Everyone complains about the slowness of higher education and one of the most common excuses I hear is that people don’t feel empowered to make decisions and take actions.
Let me ask you this: Has anyone specifically told you that you CAN’T make decisions and that you CAN’T take action?  If they have, I would consider [...]