Karlyn Morissette

Whenever someone declares the “death of print media” in the higher ed blog world, usually a discussion about financial parity of the web and print in the budgeting process is not far behind. People try to use this as a measuring stick for how much institutions value the web versus their value of print publications. [...]

I was reading Ron Bronson’s blog yesterday and really just couldn’t disagree with one of his positions more.
Presidential candidates are making unprecedented amounts of money on the internet and we still have schools publishing bulky print materials to the oldsters, because that’s the way they’ve raised money in the past, so why change it now?
You [...]

Just finished writing up my presentation description for the Stamats Conference. I don’t mind saying that I had a really hard time wrapping my head around this one - not that I feel uncomfortable discussing technology implementation or tracking for ROI. Rather, I think that fitting it all in one presentation and giving [...]

One of the most powerful arguments you can make to your senior management to support web initiatives is their Return on Investment, or ROI.  In my now infamous debate with Matt Herzberger on his blog on Friday, the subject of how you measure ROI for things that are not so easily quantifiable came up.  The answer is [...]

My last job wasn’t in the hard-line budget of the university when it was first created and I knew there was a high probability that the day would come when I would have to show that they made the right decision in funding it to be able to keep my job. I literally had [...]